WHAT DID YOU SAY??

As I was poking around different sites to find something on which I could write my blog entry, I came across this little gem, which I found to be quite clever indeed. As you can see, this print advertises Bose’s Noise Reduction Headphones, and there are quite a few aspects of it which I find interesting. First of all, the picture itself catches the eye. The majority of the photo is just this beautiful waterfall which immediately draws your attention. It’s almost demanding to be noticed. I guess that one could say that the man going down the waterfall draws his attention more, but to each his own. The second thing of which I took notice was the shrinking text. It was pretty imaginative to add shrinking text to signify the “drowning out” of sound. I think that it was a nice little touch and in it’s own way, it strengthens the whole advertisement because it reinforces the idea that the headphones substantially reduce outside noise. The last thing is the most obvious, that poor man rowing to his death. It may seem to be a tad bit morbid, but I think it’s pretty funny. Not funny as in I’m laughing because this poor chump is rowing down a waterfall, but funny because it’s ironic. I imagine this man to be so happy with his cool new headphones, only to have them be the death of him; unless he rows to safety or someone saves him, I guess we’ll never know.  Over all, I think that this advertisement takes quite an effective approach to persuading their audience. They simply get their point across and that’s it, all in good taste. Anymore observations?