When trying to decide what to do for my Rhetoric and Civic
life blog, I remembered this little gem that I stumbled upon on well,
stumbleupon.com. The advertisement below
for Ambi Pur toilet cleaner takes a rather different and humorous approach to
advertise their product. They take a sensual tactic that is usually typical for
perfume advertisements, and incorporate it into their image, how clever. I can
really appreciate an advertising campaign that can take something as ordinary
as a toilet cleaner ad, and make it quirky and out of the ordinary.
By taking this approach, they make the product seem as if it
smells as great as any perfume on the market, especially by adding the text “The
Toilet Cleaner That Doesn’t Smell Like One.” This advertisement, as you can
see, relies solely on pathos. By adding an attractive, half naked young man, they
appeal specifically to woman’s emotions. I mean come on, who doesn’t want the
surprise of seeing a sexy man on a toilet cleaner advertisement? I know that I didn’t
mind it. I’m willing to bet that by being creative and putting a twist on their
advertisement, Ambi Pur cashed in quite nicely. Creativity, in my opinion, is
something that is quite lacking in most advertisement campaign these days. Well
that’s just my opinion; what do you think?
I think it works as well, especially when they write "now that's an eau de toilette" which literally calls it a perfume (if you look on a perfume bottle, there will normally be the words "eau de toilette"). So I think that they are effectively stating that if you use this toilet cleaner, you will smell like you are wearing perfume, and you will still be attractive to men. I think that the commercial is pretty witty. As far as creativity of commercials in general, I find that a lot of them seem to be the same (let's make it interesting the same way that those people did!!) so something that worked originally is rather boring now.
ReplyDeleteI think this is a great example of using sexual appeal to sell a product. As a guy, seeing an attractive woman in a deodorant ad would definitely make me more interested in the product. Companies that do this usually do a good job at making the audience want the product because he/she will get that attractive man/woman as a side benefit.
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